Making The Most Of Opportunities This Year, And Going Forward
Social Media Marketing has been changed as years passed. Different years have different marketing trends that are worth exploring. Some will move through the end of the year and into the next, some are only going to stick around for the present year.
A great example might be the present lockdown under which the whole world is presently treading water. Who knows if this lockdown might not be over by year’s end.
In all likelihood it will be, so the marketing opportunities related to said lockdown now just won’t be applicable in 2021—hopefully. The future isn’t something that can be predicted.
It can be forecast, there are patterns that tend to repeat with regularity, but it can’t be predicted. Analysts, professionals, and consultants can do a lot to help you.
In all likelihood, they’re going to proscribe a similar set of best practices. In this writing, we’ll go over a few key ones you want to think about. Some of these social media tactics will have an evergreen character that carries over into 2021 and beyond.
The Social Media Market Is Fluctuating
People are leaving social media fast because they feel like it’s overloading their lives—and it really is. There are dozens of social media apps that are all designed to maximize the time of users as much as possible.
Accordingly, people are cutting off ties to such platforms. However, simultaneously, people are more reliant on social media than ever owing to the lockdown.
There’s not a lot to do at home with no job to go to, no entertainment venues available, and an increasingly palpable government presence. So people are watching movies, reading books, playing video games, and spending vast amounts of time on social media. This is a prime marketing opportunity—but it’s got to be handled with care.
The best way to capitalize on it will probably not be a specific sales pitch of any kind, but a donation to a specific charity, or a repurposing of infrastructure toward helping fix the problem.
You then make a social media post or release an email to your clientele telling them how much you care, and what your business is doing to help.
Certainly, some businesses are in a better position to take action of this kind than others, that’s another area where good consultation can help you make the most appropriate decision.
Do Not Neglect The Data
Regardless of the year, many hidden trends will be quickly revealed through available data. You should always have a data collection and analysis strategy in place—at least that’s the sort of advice prime social media marketing professionals such as those at sites like The Boost Apps often recommend.
Set Realistic Objectives Informed By Data And Market Research
Data that isn’t put toward goals effectively doesn’t do you much good. Market research and realistic goals will do a lot to inform and streamline operational strategy here. Market research is also very necessary, though. Things can change, and buying habits of target demographics may shift owing to exterior factors. Sometimes last year’s data no longer applies.
Content That’s Specifically Crafted For The Year
What content you draft in 2020 and beyond should in some part conform to the season in terms of weather, school, economic trends, holidays, and any other relevant factors.
Right now we’re in a lockdown owing to the nefarious COVID-19 virus. That’s going to change in the near future, hopefully.
Speaking of hope, messages that are positive are much appreciated now. Content should be drafted to match existing trends, but also it might be worthwhile if you design yours to help your clients feel better about life in general.
Humor and hope are sorely needed in 2020. So be very strategic in content creation—this and other tips can be explored here.
A Well-Rounded Social Media Strategy For 2020
Design your website with content that matches the time of year, collect data, conduct market research, and set goals based on both types of research as well as hard data. Keep in mind that the social media market is fluctuating now; many who have been with it are leaving, and many others are expanding their use of it.
Like any year, 2020 will soon be gone, and trends that worked this year may not translate into the next year’s marketing strategy.
So lastly, though you should tailor content to match the year. Try to design outreach methods that can stand the test of time.
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