With over 70 million users worldwide, WordPress is the most popular content management system. This means quarter people in this world stick their eyes with WordPress. The first impressions your site provides is one of the greatest factors for your bounces and conversions.
“It’s simple. Most people don’t really care about giving their brand a feel,“ When a visitor comes to your site, you must create an atmosphere your user can associate with. For instance, Facebook has “Facebook Blue” which is far different from Twitter Blue. It’s all about creating impressions.
1. Pick the Right Theme
The fact behind WordPress’s success is its incredible customizability. It’s one of the best and easiest platforms where you can turn it into anything you want, anything you’re most comfortable with.
The major mistake that business owners and webmasters made is that they buy a theme or download a template from the internet and start using it as it is. Doing it the same way makes it too generic and overused, you don’t know how many people are already using it.
Attractiveness is just one part of the equation, however, while picking up your theme, make sure you don’t neglect mobile users. As of 2019, current mobile web traffic has been reached over 52% of the web and it’s predicted to go over year by year.
In a nutshell, there’s a big chance that a visitor will come across your site through a mobile device. So, if your theme isn’t mobile-compatible, you might lose your traffic.
2. Don’t Forget SEO
Search engines like Google offer great discoverability for new and fresh sites. However, looking for top positions in SERPs (Search Engine Results Pages ) is like no walk in the park. There are many things you need to keep in mind while optimizing your WordPress site, but, we’ve highlighted the important ones.
The first and most important thing is finalizing your keywords. Google offers a platform called Adwords that you can use for free to study the keywords your competitors are using to get results and which you have to use. It’s the best package for starters and experts both.
However, it’s far more important about the quality and retaining your users not just throwing keywords all over your WordPress site or article. Quality content also attracts more visitors and encourages them to share it which means it’ll skyrocket your traffic too and you’ll get social signals too, which is one of Google’s 200 Ranking Factors.
Another factor encouraged by Google is feedback. This can be done by using plugins on your site which allows your visitors to add comments on your site. Currently, the most using platform is Facebook, but there are many other plugins you can use to allow your visitors to add comments.
If you provide local services such as a car repair shop, make sure you use sites like Yelp or Foursquare to boost your presence in search engines as well as in your local area.
3. Have a Great Social Media Presence
Social Media is performing great in the marketplace for years now. However, when it comes to having it for your website, it’s been slacking. However, using social media to drive traffic to your amazing WordPress site is an efficient way to grow your presence and your user base.
One of the common tactics is to add a link to your social media page in all your “About Us” section or the “Contact Us” page. Additionally, most social media sites like Facebook and Twitter allow you to add a link to your website.
This is a good means of driving traffic to your website. One more thing you can do is add social sharing buttons to your site so, whatever your users/visitors love about your site, they can instantly share it.
PSDtoWPService provides quality PSD to WordPress conversion service and has professional developers available 24 hours. Let us know if you’re interested or have any questions.